NOVELTYGIRL is a brand dedicated to inspiring children’s love for innovation and novelty. In this digital age, NOVELTYGIRL’s vision is to re-establish the parent-child relationship by playing and learning with children, so that children can feel the joy of growing up through laughter.
We know that children are affected by digital devices in their daily lives. The core of NOVELTYGIRL‘s concept is to remind children to stop using electronic devices and experience activities that nourish their minds. Children are encouraged to take a moment and focus on quality time exploring, learning and playing with their family.
NOVELTYGIRL has always integrated sustainability into its brand philosophy. As our brand continues to grow, we are firmly committed to introducing more beautiful collections of essential products that are not only creative and fun, but also environmentally friendly and sustainable to ensure they last with children for years to come.
We believe that play is the cornerstone of healthy growth and that the happiest moments often occur when children play together. NOVELTYGIRL is not only a brand, but also a partner who explores and creates beautiful memories with children. We are committed to sowing the seeds of creativity in children’s world, allowing them to develop curiosity about life and the ability to think independently while playing.
In NOVELTYGIRL‘s story, each product is part of an imaginative and creative story designed to inspire children’s curiosity, creativity and social skills. We hope to create a happy, interesting and creative space for children to grow through NOVELTYGIRL, allowing them to discover their own uniqueness during play and burst out with unlimited possibilities. NOVELTYGIRL, accompany children to play, learn, and create a better future together.